From Conservative Symbol to Resistance Icon: This Surprising Story of the Amphibian
The resistance won't be broadcast, but it could have amphibious toes and protruding eyes.
Additionally, it could include the horn of a unicorn or a chicken's feathers.
Whilst protests opposing the government persist in US cities, demonstrators are utilizing the energy of a community costume parade. They've offered salsa lessons, distributed snacks, and ridden unicycles, while armed law enforcement look on.
Mixing comedy and political action – a strategy researchers call "tactical frivolity" – has historical precedent. However, it has emerged as a defining feature of American protest in this period, used by all sides of the political spectrum.
And one symbol has emerged as notably significant – the frog. It started when video footage of a clash between an individual in an amphibian costume and federal officers in the city of Portland, spread online. From there, it proliferated to rallies nationwide.
"A great deal going on with that humble frog costume," notes a professor, a professor at University of California, Davis and an academic who studies political performance.
From a Cartoon Frog to the Streets of Portland
It's hard to examine demonstrations and amphibians without mentioning Pepe, an illustrated figure co-opted by online communities during an election cycle.
Initially, when this image first took off online, it was used to express specific feelings. Subsequently, it was utilized to endorse a political figure, even a particular image retweeted by the candidate himself, depicting the frog with recognizable attire and hairstyle.
The frog was also portrayed in certain internet forums in offensive ways, portrayed as a historical dictator. Users traded "unique frog images" and established digital currency using its likeness. Its famous line, "that feels good", became a coded signal.
Yet Pepe didn't start out so controversial.
Its creator, artist Matt Furie, has been vocal about his disapproval for its co-option. Pepe was supposed to be simply an apolitical figure in this artist's universe.
This character first appeared in an online comic in the mid-2000s – apolitical and famous for a quirky behavior. In a documentary, which follows Mr Furie's efforts to take back of his creation, he said the character came from his life with friends and roommates.
As he started out, the artist tried sharing his art to new websites, where the community began to copy, alter, and reinterpret the frog. As its popularity grew into darker parts of online spaces, Mr Furie attempted to distance himself from the frog, even killing him off in a final panel.
But Pepe lived on.
"It proves that creators cannot own symbols," states Prof Bogad. "They can change and shift and be reclaimed."
For a long time, the association of this meme meant that amphibian imagery became a symbol for conservative politics. But that changed recently, when a confrontation between a protestor wearing a blow-up amphibian suit and a federal agent in Portland, Oregon spread rapidly online.
This incident occurred shortly after an order to deploy the National Guard to Portland, which was described as "a warzone". Activists began to assemble in large numbers on a single block, just outside of a federal building.
Emotions ran high and an immigration officer deployed pepper spray at a protester, directing it into the ventilation of the costume.
Seth Todd, the man in the costume, reacted humorously, stating it tasted like "something milder". Yet the footage spread everywhere.
The costume was not too unusual for the city, famous for its unconventional spirit and activist demonstrations that embrace the unusual – public yoga, 80s-style aerobics lessons, and unique parades. A local saying is "Embrace the Strange."
This symbol was also referenced in the ensuing legal battle between the administration and Portland, which argued the deployment was unlawful.
Although a judge decided that month that the president had the right to send personnel, one judge dissented, mentioning demonstrators' "propensity for using unusual attire while voicing their disagreement."
"Some might view the majority's ruling, which adopts the description of Portland as a battlefield, as simply ridiculous," she opined. "Yet the outcome is not merely absurd."
The action was halted by courts soon after, and personnel withdrew from the city.
Yet already, the frog had become a potent protest icon for the left.
This symbol was spotted in many cities at No Kings protests last autumn. Amphibian costumes were present – along with other creatures – in San Diego and Atlanta and Boston. They appeared in rural communities and big international cities abroad.
This item was sold out on major websites, and saw its cost increase.
Controlling the Visual Story
What connects Pepe and the protest frog – is the interplay between the humorous, benign cartoon and a deeper political meaning. Experts call this "tactical frivolity."
The strategy relies on what Mr Bogad calls a "disarming display" – usually humorous, it acts as a "disarming and charming" display that draws focus to your ideas without needing obviously explaining them. This is the goofy costume used, or the meme you share.
The professor is an analyst in the subject and a veteran practitioner. He's written a text on the subject, and led seminars internationally.
"One can look back to historical periods – under oppressive regimes, absurd humor is used to express dissent a little bit and still have plausible deniability."
The theory of this approach is multi-faceted, he explains.
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